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Digital Display Advertising Nine Times More Effective Than TV for Auto Insurance Brands, According to Rocket Fuel Study
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Insurance companies face a bumpy road ahead when it comes to retaining customers and staying top-of-mind for consumers. According to a study released today by Rocket Fuel , a leading provider of artificial ...
 
Allstate and the Tom Joyner Foundation Work to Support Historically Black Colleges and Universities with Annual Quotes ...
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NORTHBROOK, Ill., Aug. 5, 2014 /PRNewswire/ -- As students head back to campus this fall, they'll embrace the same long-standing traditions as generations of college students who came before them. This year, Allstate and the Tom Joyner Foundation are encouraging students, alumni and supporters of Historically Black Colleges and Universities (HBCUs) across the country to recall the traditions ...
 
Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands
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The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today by Rocket Fuel . Rocket Fuel's study also found that insurance ads featuring human faces—a staple that ...
 
Allstate Q2 Profit Rises - Quick Facts
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The Allstate Corporation (ALL) reported that its second-quarter net income to shareholders increased to $614 million or $1.39 per share, from $434 million or $0.92 per share, prior year. Operating income was $445 million or $1.01 per share, for the quarter.
 
Tips for getting a break on car insurance
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Bankrate.com noted that eight out of 10 major insurers surveyed offer a discount for driving a lower amount of miles each year. But you might need an onboard tracking device.
 
Comparison-Shopping for Life Insurance Made Easy
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Talk about annoying. Here you are, trying to keep your family from being left destitute when you die, and -- unlike all those travel websites we're accustomed to -- you can't get a simple price quote online for life insurance without first supplying more personal details than you'd be comfortable telling your best friend.
 
Stop and look both ways for auto insurance discounts
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Everybody wants a discount on car insurance. Why else would we watch the Esurance TV ads where a crazy lady in the beige turtleneck named Beatrice talks about how she shops for car insurance and how she posts vacation photos to her living room wall...
 
Look for auto insurance discounts
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Everybody wants a discount on car insurance. Why else would we watch the Esurance TV ads where a crazy lady in the beige turtleneck named Beatrice talks about how she shops for car insurance and how she posts vacation photos to her living room wall instead of mailing the photos to friends, all just to save money?
 
Look out for auto insurance discounts
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Everybody wants a discount on car insurance. Why else would we watch the Esurance TV ads where a crazy lady in the beige turtleneck named ...