10.29.07

Yahoo! Publisher (alternative to Google Adsense)

Posted in General, Other Money Makers at 8:00 am by a writer

Yahoo! has been trying to catch up to Google for sometime now, specifically in the area of advertising revenue. CWire recently gave the Yahoo! publisher contextual link platform a try on our site. This platform has some interesting features that may give Google a run for their money and is an excellent alternative to Adsense for monetizing your website or blog.

The Yahoo! Publisher platform gets a 10 for ease of use. That along with the ability to use other publisher interfaces is a major plus for blogs like CWire. For example, you can easily submit your website for inclusion into Yahoo!’s search engine and you can also easily submit your feed for inclusion in their RSS feed directories. These tools are all under the heading “Drive Traffic” – you cant beat that!

Yahoo Publisher vs. Google Adsense Summary

For Publishers: The only downside to Yahoo! publisher is that there are simply not as many advertisers as there are on the Google Adwords platform (which means that ads may not be as relevant to your pages). However, several anecdotal studies by blogs have show that the payouts are competitive to Adsense.
For Advertisers: The flip side to the above, is it may create a buying opportunity if you are looking to advertise your site or service via purchasing keywords. In fact, Yahoo is currently offering advertisers a $25 credit just for signing up. If you have ever thought about buying keywords before, this may be the time to do it – or at least give it a shot!

Note: Do not use BOTH Adsense and Yahoo Publisher on the same pages of your site/blog. Their terms of use strictly forbid this!

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122 Comments

Comment by Make Money Online
2007-10-29 10:33:57

Is the yahoo publisher program still only open to US residents?

Comment by Anonymous
2007-11-17 18:53:49

nice post
thanks

 
 
Comment by Paul B
2007-10-29 10:42:06

I’ve been thinking of using them for a little while, will be interesting to see how you find the earnings with Yahoo

 
Comment by Jeff T
2007-10-29 11:22:41

Yahoo Publisher is terrible…I was a beta tester, and now as then, it is hopeless….Case and point, Cyberwyre’s own thoughts here that the ads aren’t as relevant. If ads aren’t relevant do people click on them? If they dont click on them how can it be comparative to google adsense’s more relevant ads….As for your CJ affiliate link imbedded in the story to the Yahoo Publisher program, has this blog gone to the softsell now to make money off affiliate programs rather than being truly informative?
What happened-

Comment by don
2007-11-16 21:41:15

what’s wrong with trying to monetize? If you like and appreciate all this free advice… I don’t see the problem with their aff link inclusion.

 
 
Comment by Punny Money
2007-10-29 11:23:54

Yahoo! Publisher is still only open to U.S. residents. IMO, this is one of the main aspects keeping them from competing with Google.

Also, CyberWyre folks, any reason your RSS feed is partial? That’s so 2006.

 
Comment by Sam
2007-10-29 12:13:52

As we stated in our post, several anecdotal studies have shown that Yahoo Publisher earns similar payouts even though it may receive lower click through rates due to the less relevant ads. Here is one example. What was so terrible about your experience with Yahoo Publisher? Surely since Beta test time they have improved the service.

See another recent example (April 2007) of a test that indicated that CTR’s between Publisher and Adsense were very similar. We are simply reporting on the fact that we have implemented Yahoo Publisher on CWire and have experienced positive results. Feel free to contact us with your experiences. We will continue to link to relevant affiliate programs as we have since we started this blog.

 
Comment by GNews
2007-10-29 16:29:00

Is Yahoo out of beta now? Their site says “Interested in participating in the Yahoo! Publisher Network Beta?”

I applied some number of months ago but my site was denied. Not sure why. Any thoughts on how to increase the chances that your site will be approved?

Comment by GNews
2007-11-07 18:12:37

^^^^^Sorry to reply to my own post, but can anyone comment on this?^^^^^

 
 
Comment by J Aqua
2007-10-29 22:44:06

YPN only targeting for website with content in English, which is a big drawback for international users.

 
Comment by Paul B
2007-10-30 09:20:17

I imagine the people who bought cwire bought it with 1 thing in mind, to make more money than they paid for it. New owners, new ideas, I’m going to give it a chance.

 
Comment by The Money Post
2007-10-30 12:59:35

My experience with YPN was less than spectacular too. I only used it on 2 sites, but neither converted anywhere near what Adsense did. Early on they paid out higher on a per click basis (limited publishers?) but that has changed. If the ads aren’t targeted, they simply won’t be clicked.

 
Comment by Ed Kohler
2007-11-04 15:51:02

My hesitation with YPN is that they have a much smaller advertiser base than Google today, so I don’t see how they could generate as relevant of ads and ads at as high of a cost per click ad Google.

 
Comment by Darth Guru Cool
2007-11-08 00:00:24

Yahoo has a few things that Google does not also. But Yahoo remains to have a serious issue with letting new affiliate join. Google on the other hand does and has taken almost all comers.

To be honest I think if Yahoo opened up a bit more and was less stingy in taking new sites on. Yahoo would probably drive the actual search volume and new advertisers up by it. Just as Google used adsense to brand ‘GOOGLE’ into everyones head as they surf every site online.

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Comment by James B.
2007-11-08 12:25:59

Love your site and especially the calculators. Those calculators are sooo helpful. wish the best to you.

 
Comment by Mich
2007-11-15 13:23:08

is there any way you could get me an invite to Yahoo? I have not been abe to get accepted. If you had some advice Id love it.

 
Comment by patrick
2007-11-17 18:54:49

nice post

 
2008-01-05 21:41:40

Not the best results , but the $100 credit was worth for trying .

 
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Comment by wedding_rings
2008-03-02 06:58:10

If yahoo or MS wants to play on Internet area, they should learn the game of advertising; because now everybody can easily become both seller or buyer. In the future, the concept of advertisement will totally change, maybe it already has changed.

 
Comment by dave
2008-03-10 19:03:22

yahoo publisher not yet serve my country

i live in Indonesia, don`t know where we can become yahoo publisher

 
Comment by Discount Codes
2008-03-15 08:16:40

Yahoo is only good if your in the US. Also, they seem to be throwing a lot of publishers off the program for what they call ‘MFA’ sites and that includes ones that Google have deemd ok. Still, I’d have both adsense and Yahoo and experiment to see what works best for you.

 
Comment by youtube
2008-03-18 14:02:41

Thanks for responding Jeff. That’s a good point about usability.

 
Comment by The User
2008-03-18 21:06:50

I actually got nailed by Yahoo for having Adsense ads on a site that also had their ads. It wasn’t even intentional, but they didn’t believe me. I had a small google ad at the far bottom of one page, and everything else was Yahoo ads.

Oh well… the site (and that yahoo account) weren’t money makers anyways.

 
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Comment by film izle
2008-03-20 12:25:09

good post

 
Comment by kumarithennakoo
2008-03-23 02:37:23

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Comment by San Roger
2008-04-24 02:01:38

Well i am sure yahoo will hit the desk in the near future…
25 bucks for just signing up is just simply great..
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2008-04-26 20:27:53

I work for a company that manages PPC accounts for lawyers. We use both Yahoo and Google. Honestly, Yahoo isn’t bad but it doesn’t send the same amount of traffic and the traffic does not convert as well. With that said, I’ll probably open and account an get a free $25, I never turn down free money ;-)

 
Comment by madona
2008-05-02 10:55:43

Got it! Thanks for the info.

 
Comment by Wedding Cakes
2008-05-15 19:02:44

From what I’ve heard, it’s still very heard to get accepted into YPN.

 
Comment by Women's Clothes
2008-05-20 06:27:40

Good post, I’d still stick with adsense but at the end of the day the best thing is to try and find affiliate links that convert.

 
Comment by Komodo Dragon
2008-05-27 04:21:08

The only bad thing about Yahoo publisher network is that currently no one outside of the USA is allowed to participate.

 
Comment by youtube
2008-05-27 21:03:01

I’ve been thinking of using them for a little while, will be interesting to see how you find the earnings with Yahoo

 
Comment by youtube
2008-05-29 09:58:01

thanks for all

 
Comment by jamie
2008-06-01 21:47:52

I’ve never really thought Google Adsense or any other contextual based advertising system delivers nearly as well as highly targeted affiliate traffic. If you’ve picked a good niche (which every expert suggests), then you shouldn’t have a hard time delivering your traffic to good affiliate programs. I just hate wasting the screen space on google or yahoo ads that more and more users are probably becoming ad-blind to.

Comment by Komodo Dragon
2008-06-06 15:24:42

Thats true Jamie, but doesn’t it also depends on the niche? Some niches users are very blind to ads. But other niches, users don’t have a clue!

 
 
Comment by madona
2008-06-08 01:16:56

I havent tried it yet. Any way thanks for updating me.

 
Comment by Free poker money
2008-06-09 09:54:20

Tried out for the free $100 , but too pricey for me.

 
Comment by Coral Snake
2008-06-18 20:32:52

i haven’t tried it yet either , although i don’t really know if i should. I haven’t heard to many great things about the yahoo

 
Comment by komik videolar
2008-06-19 13:01:49

Thanks for this great plugin! Works fine – only my old PDA doesn’t understand UTF-8 – most blogs are coded like this – so special characters aren’t displayed correctly.

 
Comment by Used Cars In
2008-06-25 08:02:13

I applied for YPN like a year ago, never got any response. Thought it was a little strange.

 
Comment by Job Search
2008-08-12 04:47:26

I applied to yahoo – they never came back to me even after about 25 phone calls chasing a so called account manager – they are obviously making far too much money already.

 
Comment by Construction Jobs
2008-08-12 04:49:27

I have to say we had the same problem with Yahoo. In my opinion adsense is a better medium even if it doesnt pay quite as much.

 
Comment by MBA Colleges
2008-09-02 10:39:17

Actually i own a big service website (in english). The problem is Yahoo is only taking US residents users right now. How long till they open the beta version?

 
Comment by Lilien Weight
2008-09-06 16:13:35

Well I am using yahoo search marketing and I made one sale today :)

 
Comment by sohbet
2008-09-08 20:05:57

Thank you very much for this information.

 
Comment by Mary
2008-09-12 17:28:31

Has anyone aware of different alternatives available compare to that of yahoo or google, things such as text link ads or ask2link.com?
Should give em a try, maybe it’s worth some extra =)

 
Comment by CHAT
2008-10-29 13:14:16

thanks a lot :)

 
Comment by Armen Shirvanian
2008-11-10 19:14:19

I am not sure if Yahoo! Publisher has gained enough of a market share to be known by enough individuals. Google Adsense has become the generically well-known advertising setup that people are able to use on any type of site.

 
Comment by Leonardo
2008-12-15 06:36:01

interesting site it really learns me a lot.

 
Comment by Leonardo
2008-12-15 06:40:07

thanks for the information i will apply that.

 
Comment by poker books
2008-12-15 06:44:48

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Comment by Job Search
2008-12-20 06:49:28

I have to say that my experience of Google Adsense isnt that great. Unless you are a major publisher they pay you buttons on any account you have with them.

 
Comment by budi_djiang88
2009-08-15 03:13:50

Thanks for the informtion. I prever to use Google Adsense than Yahoo Publisher, but i never use it both because i knew that i would be banned by them. How awful..

Best Regards
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Comment by Womens Clothes
2009-12-02 10:41:38

Don’t use either is what I say! THey both pat too little and you are better off trying to get affiliate marketing to work in the long run.

 
Comment by Label Printing
2010-06-08 05:55:46

I use Google Adsense but i have no idea about Yahoo Publisher. Thanks for information about it.

 
Comment by komodo dragon
2010-06-12 00:02:19

It sucks that Yahoo publisher just recently closed it’s doors :( Well.. at least there is still Google Adsense left!

 
Comment by Theater Seating
2010-06-21 02:32:21

Google Adsense is really new of good way of income. I always prefer it.

 
Comment by tires
2010-07-25 12:49:01

What I was highly surprised about was the fact that Yahoo publisher has now been closed! I was really hopping it would be a true challenge to Google.

Till then,

Jean

 
Comment by magazines
2010-10-02 03:01:28

Adsense is good but recently most people says that earnings are dropped.But I think this may be due to economical crisis. Is it true ?

 
2010-10-04 03:35:03

Google Adsense is really good platform for extra income from website or blog.

 
Comment by cheap textbooks
2010-10-08 11:21:08

What is the benefit from using Yahoo over Google.

 
2010-10-29 01:53:00

Adsense is good but recently most people says that earnings are dropped.But I think this may be due to economical crisis. Is it true ?

 
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Comment by 888casino Live
2010-11-28 23:56:23

I have got 3 blogs and 2 websites.Can i have google adsense ads in my all of these blogs and websites ? Whether i have to apply for different google adsense accounts or a single account will work for all these websites and blogs.

 
Comment by promotional items
2010-12-02 05:25:23

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Comment by Photo Frames
2011-02-04 00:46:15

I just notised that dispite of my traffic & click increase, my AdSense earnings have gone down. I mean is there a way to filter adds by cost? Fe I had 50 clicks & got only £4.05 for it.Hope anyone has a good tip- thanks in advance!

 
2011-02-05 03:12:26

Adsense is a way to monetize and earn money from your site by putting Google ads from their advertising network Adwords. It has been around since June 2003 and Adsense has allowed many website owners to earn from their sites.

 
Comment by promotional items
2011-02-08 23:59:13

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2011-02-10 03:13:12

YPN is not returning ads that are as relevant as the ones that Adsense users are finding.

 
Comment by Web Design Florida
2011-02-19 00:32:58

I was not aware of about this feature of yahoo. Thanks for this wonderful post.

 
Comment by z fold
2011-02-22 13:30:40

I knew about Google Adsense and affiliate marketing but i don’t know Yahoo Publisher.

 
Comment by habeeb24
2011-02-25 03:19:02

On my suggestion is yahoo doing one biggest mistake on search engine. in yahoo everything is cost, so that only Google will come to on first.. at the same time we cant earn more money from yahoo. but will get form Google. drupal web developer

 
2011-03-22 07:45:25

I don’t heard about anyone who said make money with yahoo publisher.

 
2011-03-29 00:53:02

How can I cancel my Google ad sense account and start all over with different name but the same web site? It’s all because I’ve had this goggle ad-sense account for more than 2 years and the traffic to my website is quite good, but I only earn US$0.00!! I suspect I’ve missed something at the registration process therefore I’d like to cancel it and start all over again. But how could I do that?

 
Comment by phone uk
2011-04-11 03:44:20

Google Adsense is the proprietary but free program where webmaster can make advertising revenue from each page of website.AdSense delivers automatically once your script is embedded on site with relevant text.

 
Comment by air purifier
2011-05-03 01:20:28

The flip side to the above, is it may create a buying opportunity if you are looking to advertise your site or service via purchasing keywords. In fact, Yahoo is currently offering advertisers

 
Comment by Garages
2011-05-04 06:46:59

I have got 3 blogs and 2 websites.Can i have google adsense ads in my all of these blogs and websites ? Whether i have to apply for different google adsense accounts or a single account will work for all these websites and blogs.Thank You

 
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2011-05-25 08:28:14

How can I cancel my google adsense account and start all over with different name but the same web site? It’s all because I’ve had this google adsense account for more than 2 years and the traffic to my website is quite good.Thanks

 
Comment by funnyjokes
2011-06-06 12:39:01

i think google adsense is much better than yahoo ads

 
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2011-07-06 03:16:41

I have about 2,000 subscribers for my youtube videos, and someone I know mentioned something about using Google Adsense on youtube, how does this all work and what do I have to do to get started? Thanks

 
Comment by Sanket Tripathi
2011-08-05 06:20:06

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Comment by Sanket Tripathi
2011-08-05 06:21:46

Amazing tips thanks for shearing..

 
Comment by artificial grass
2011-08-06 04:36:16

these are really interesting tips and one has to follow them.

 
Comment by retin a
2011-08-10 05:53:38

let us try this yahoo tool for analsis site’s traffic.

 
2011-08-24 03:54:04

Well, thats great! Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.

 
Comment by Garage
2011-08-25 06:56:28

Assuming there will be only publisher yahoo ads , no Adsense ads.

 
Comment by Garage
2011-09-02 04:40:26

Of course it all depends if you will be accepted with YPN, which is harder to get approved and slower to approve sites (I know of sites that took 6 months to get approved)

 
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Comment by buy youtube views
2011-09-06 06:32:44

I am Still using Adsense on my websites to get money i don’t listen about yahoo publisher . can we use both yahoo publisher and google adsense on a single website ?

 
2011-09-09 17:52:48

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Comment by komodo dragon
2011-09-10 03:59:08

Yes, that is never a good idea. Always better to broaden the appeal by making it as accessible as possible.

 
Comment by phone uk
2011-09-10 07:30:03

Of course it all depends if you will be accepted with YPN, which is harder to get approved and slower to approve sites (I know of sites that took 6 months to get approved)

 
Comment by underfloor heating
2011-09-10 07:33:56

It has been about a week since I submitted my info, but other than the confirmation that they had received my info I have yet to hear anything.

 
2011-09-13 00:44:40

I was looking at some other forums I found on google, and I read about people making yahoo invites and selling them for liek 500 bucks. Does anyone know or have any idea at all, how do I make a yahoo invite. If I can make more then one, who ever tells me can have one. ^_^

 
Comment by phone uk
2011-09-19 00:44:56

it really depends on the site – if it’s all static then it means changing on every page, and this of course then depends on how many pages the site has – if on the other hand its a dymanic site using CSS then it’s just a few page templates that need to be changed around

 
Comment by phone uk
2011-09-19 00:49:40

I was looking at some other forums I found on google, and I read about people making yahoo invites and selling them for liek 500 bucks. Does anyone know or have any idea at all, how do I make a yahoo invite. If I can make more then one, who ever tells me can have one. ^_^

 
Comment by Garage
2011-09-19 07:50:04

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Comment by tire
2011-09-20 17:35:26

I’ve largely stuck with Adsense for the most part. Over the years, I have tried Yahoo Publisher, as well as Kontera and some others but Adsense definitely comes out on top in my opinion.

 
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2011-09-29 00:49:08

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2011-10-17 01:34:06

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Comment by phone uk
2011-10-18 07:08:49

I have my own website which I want to earn revenue from, by advertising.. preferably context sensitive ads, and i am looking at all the alternatives. so far i only know of google adsense, and yahoo publisher.. any ideas?

 
2011-10-23 23:53:31

it really depends on the site – if it’s all static then it means changing on every page, and this of course then depends on how many pages the site has – if on the other hand its a dymanic site using CSS then it’s just a few page templates that need to be changed around.Thanks for this nice post.

 
2011-10-24 07:11:48

Actually yahoo publisher could be a good alternative for advertisersbut unfortunately yahoo team could’nt achive to improve it. Still Google adsense is the boss of the ads world.

 
2011-11-01 00:53:18

Yahoo Publishers Network (not Overture) is available only to US citizens http://publisher.yahoo.com/ — it has been in beta since its launching in 2005, and no one knows when it is coming out of beta and become available to non-US residents

 
2011-11-09 02:44:24

Thanks for the information always good to know!

 
Comment by z fold
2011-11-09 23:29:49

I don’t find out any good alternative of Google Adsense.

 
Comment by Hz Mehdi As
2011-12-01 13:18:19

Google seems first and never changable online ads service. Becase %90 of advertisers give their ads to google.
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2012-01-02 03:09:16

Yes, Yahoo Publisher Programs are now available all over globe. Including United States

 
Comment by fitness equipment
2012-01-02 03:18:29

Hi i am from India. I want to know whether yahoo is providing any way to earn like Google adsense for Indians???

 
Comment by Bar stool
2012-01-06 07:36:14

I started using chitika recently. It is not as performant as Adsense, but with a little tuning, it can do a great trick I believe. You can check out the link below, and will see Chitika in action, next to adsense.

 
Comment by buy p90x
2012-01-13 05:56:19

I guess Yahoo has decided to close this option. Thanks for the review anyhow though.

 
Comment by zita
2012-01-25 05:44:51

Glad to have Yahoo! Publisher.. This tool is gonna be helpful for us.. Thanks for the update; it’s good to know about key updates in any new releases. Really appreciate the post.

 
2012-01-25 05:47:34

Glad to have Yahoo! Publisher.. This tool is gonna be helpful for us.. Thanks for the update; it’s good to know about key updates in any new releases….

 
Comment by uk sim card
2012-02-02 02:50:58

How can I add Yahoo Publisher in my website so that I can earn revenue?

 
Comment by underfloor heating
2012-02-03 02:54:28

i want to sign up in yahoo publisher network.but in there website i can not able to find where i can sign up.i worried about this how sign up in it.please tell me.

 

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