10.16.06

Four Months with Kontera: Do In-Text Ads Work?

Posted in Blogging for Profit, Other Money Makers at 2:00 pm by admin

It has now been rougly four months since I started serving Kontera’s In-Text ads on CyberWyre and think that it’s about time that I review my experience with them so far.

Overall, my experience with Kontera has been very positive. I was impressed right from the start with their very personal support, which continued throughout the past four months. My personal account representative has called me a number of times to check on my status, and has always responded quickly to any questions or issues that I have had.

While great support certainly is a plus (has anyone successfully got personalized support from AdSense?) what really counts in the end is dollars. After running a report over the dates June 11 to October 16, 2006 my CTR is somewhere around 1.9% and eCPM is near $1.90. While Kontera ads are served contextually and these statistics are specific to my site, what this tells you is: the click-through-rate I am receiving is quite good, while the price-per-click is somewhat low (by these statistics, I am receiving roughly $0.10/click). In the end, this has translated to a couple of bucks per day extra in my pocket — not too much really.

Comparing Kontera with my other income source from CyberWyre, Text-Link-Ads, which is making over ten times that of Kontera monthly, there really is no comparison between the two. Click here to read my review of Text-Link-Ads.

Would I recommend Kontera? Yes, definitely, but keep a close eye on your earnings and remember that there may be an ad network that will better fit your content.

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