Most site authors, and statistics packages out there are concerned with number of viewers, and number of page views, however they never really touch on one of the most important statistics: page views per user. How often do your visitors simply come and go, leaving your site as fast as a TV channel surfer? Are you encouraging your visitors to stay for a while and click through multiple pages? If you are able to take your average viewer from 1 page view per visit to two page views per visit, you are effectively doubling your page views. It’s all a numbers game — the more ads you serve up, the more you will earn — and you just doubled your potential.
So how can we increase our page views? Here are a few helpful tips that I have followed myself and you might want to try as well:
1. Use the “More” tag to split your posts
Using this feature will benefit your site in two ways: if you tend to write lengthy posts as I do, it will help to clean up your home page and allow your readers to view more than one article headline at a time. It will also greatly increase your page views by nearly a factor of two. In my log files, I can pinpoint to the exact day that I started using this feature, as my page views per user ratio increased by approximately 80%.
Well I have taken some time to review the results of my experiment and I’ve actually had a hard time determining if it was successful or not.
My goals from this experiment were to: 1) generate organic traffic to my site, and 2) make money. Breaking down my analysis into these two goals, we get the following:
Goal #1: Generate Organic Traffic
When I was initially planning this contest, I had thought that the offer of $50 for a simple link-back to my site would bring dozens of entrants. “What’s a 30-second link for a chance at 50 bucks?”, I was thinking.
I promoted this contest on Digg, del.icio.us, numerous forums I frequent, and on CyberWyre of course. In the end, I received only six entrants, from which a winner was selected.
There will be no increased organic traffic from only six link-backs. As such, the first goal to generate traffic through increased link-backs failed.
I’d like to apologize for disappearing for the past two weeks. Things have been kind of crazy here.
With school starting again in four weeks and my job ending in four days, life has been kind of hectic. It’s a scary thought going back to school after being out for so long — I’ve been doing as much as I can to prepare in advance.
By the way, are there any ASIC engineers out there? I’d love to hear from you…
Enough with the excuses, lets get back to blogging for profit!
There aren’t too many things out there that are better than free money. Money that you don’t have to think about. Money that every month will be there whether you work for it or not.
Sound like a dream? Well it’s actually not too hard to get some of your own “automatic money”. These days with the popularity of web services and RSS feeds, there is plenty of dynamic content out there for you to input into your own blog and provide your users with some sort of up-to-the-minute live data streams for them to browse.
Still not sure what I’m talking about? Take a look at my Current Top 15 Internet Searches page. Every month I get hundreds of visitors who searched for the term “WWE” and reached this page, which by the way has a Page Rank of 4. Does CyberWyre have anything to do with World Wrestling Entertainment Inc? Nope, but I do get a lot of traffic from it, and banner clicks too.
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