04.13.06

Press Release: Final Results

Posted in Traffic Generation at 10:41 am by admin

It has been a number of weeks since the press release went out, and I have received many emails from visitors asking when I will publish the results of the release. I wanted to keep quiet about this because the release was actually very successful, and I wanted to wait until I could properly summarize the results.

Here are some stats from my PRWeb account on the press release:

Reads: 57,509
This number tells you how many times your press release was accessed from our site and other distribution points where we have the ability to measure a click through. This number does not include the number of journalists who have received your release through email. In addition there are online distribution points that we currently have no ability to track.

Estimated Pickup: 801
This number estimates the number of times your press release was picked up by a media outlet. This does not tell you how many times your story appears in the media. It simply attempts to estimate media interest of your release.

Prints: 14
This is the number of times that someone has printed your press release. We measure this by the number of times that the “printer friendly version” link is pressed. In reality, only a small percentage of users actually click this link before printing a release.

In the end, I spoke with writers, and editors from: Red Herring Magazine, Forbes Magazine, and TheStreet.Com about the site and the list of high-paying keywords. CyberWyre was recently written about in the the current print issue of Red Herring and should be in The Informer section of Forbes in the April 24 issue.

Other than being picked up by national media, numerous blogs picked up the story and linked back to CyberWyre; It helped to bring in traffic and at the same time increase the page rank in search results. Overall, I would consider the press release to have been extremely successful.

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