03.15.06

SEO Tips: The Title Tag

Posted in Blogging for Profit at 10:53 am by Ryan

Whether you’re selling a product or service or ad space to advertisers, making money online will require you to generate targetted traffic to your site.

Traffic is the lifeblood of any online venture. Like most people you will rely at least partially on search engines to drive targetted traffic to your site.

The Title Tag is perhaps the most important element in achieving good search engine rankings as well getting somebody interested enough in your page to actually visit it. Combined with the tips given in the previous article on writing good headlines this article should give you some help and a better chance at attracting more visitors to your site.

The title of your page is what shows up on a search engine results page as the link to your site. It is the ONLY link to your site and people MUST click on it to get to your site. The same way a good title that is never seen won’t be clicked, a bad title with lots of exposure won’t have a great click through rate either. The key is to find a healthy balance that will get your pages indexed for the words people are searching for and be attractive enough for them to click through and visit.

The beginning of the title tag is the optimal place for your “money keywords“. Think of the keywords that best describe what your content and that you believe people interested in that type of content will search for. Make sure to use your best keyword first or as close as possible to the beginning. Avoid lengthy and vague titles with more words than necessary and avoid words unrelated to your content.

If your article is about “Salmon Fishing in the Great Lakes” and you want Salmon Fisherman as your audience then a good title would be exactly that.

“Salmon Fishing in the Great Lakes.”

You are more likely to turn up for searches like “salmon fishing” and “fishing in the great lakes” or “great lakes salmon fishing.” You are opening yourself up to a broader list of search terms that are all related to your content.

A bad or less effective title would be:

“Great Lake Fishin.”

Not only is salmon not in the beginning of the title it’s not in the title at all. Not to mention ‘fishin’ is slang and won’t be seen by people searching for Fishing. “Great Lake” is also not the same as “Great Lakes”.

This may seem an extreme example but is designed to really make you think out your titles. There are many people who still title their pages with their company name or altogether unrelated and irrelevant words and wonder why no one can find them.

Be specific with what your content is about and title it accordingly. Although this isn’t the only thing necessary to getting indexed properly in the engines and generating traffic, it will put you on the right track.

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