01.18.06

Top 10 ways to maximize your Adsense earnings

Posted in Blogging for Profit at 9:11 am by admin

I sometimes will come across sites that just make me cringe the way they are using Adsense on their pages and wish I could reach out and help them. Here are my top 10 ways to maximize your Google Adsense earnings.

1. Use text ads only. It has been shown that text ads are more effective than image ads. Personally, I don’t use any ad-blocker browser plugins, but in my mind, I automatically block out anything that looks like an ad. That’s the beauty of text ads, they blend so nicely with your content, your reader may really think it is another of your links.

2. Blend your ads. Take the time to use the color palate in Adsense to blend your ads with your current site style. Your users will thank you for this and so will your wallet. Take the time to make the ad link colors the same as your page’s.

3. Display only one ad block per page. Remember, without traffic there is no revenue. Your visitors are there for your content, not your ads. If you are running a blog, try to space out your ads between articles. CyberWyre inserts one Google ad every other article.

4. Remove unnecessary links from your page. Remember your visitors are there for your content, and you want them for their ad clicks. Any link to an external site is a potentially wasted ad click. Try to remove superfluous links and focus your visitors attention firstly to your content, and secondly on your ads.

5. Use channels to track your progress. Actively use Adsense’s channel feature to track different campaigns you may be running. Experiment and compare your results over time.

6. Put at least one ad block above the fold. “Above the fold” is the first portion of the website which is visible to the user, without needing to scroll.

7. Use section targeting. If your pages are very long and contain various different topics, Adsense sometimes has time determining which would be the correct ad to place on your page. Remember, we always want our visitors to see the most relevant ad to what they are currently reading. Use section targeting to divide the different topics on your page. As an example, section targeting could be used to partition off different blog articles on a home page.

8. Use Google’s Heat Map. Read through Google’s article on their heat map and try to follow by example. They know their own stuff best.

9. Use high paying keywords. If possible, use high paying keywords in your site. If there happens to be one portion of your site which is focused on a high paying keyword, refer to tip #7 and apply section targeting around that area.

10. Increase your traffic. Adsense is a numbers game. Simply put, more traffic equals more money. Refer to my traffic generation pages for tips on this.

Permalink